Sustainable When Possible

21.12.15

Gemma-Dress-Long-Cardigan-sustainable-fashion-ecofashion
I don't know if you know that the fashion industry is one of the worst polluters. Our cheap clothes are made in a way that damages our environment, and damages our fellow humans *low wages, and poor working conditions.*  It's true. As part of that industry, I try to be mindful of buying sustainable or fair trade, or both when I can.  I'm not perfect, clearly, but it is something I keep in mind and make conscious choices when I can.


It's sometimes hard. It's hard to find the styles and comfort in a sustainable brand sometimes, but it's becoming easier and easier as more awareness grows and more people make conscious fashion choices. It's also a lots easier with brands like Aventura designing clothes that you like, that are on trend, and that feel great.

Gemma-Dress-Long-Cardigan-sustainable-fashion-ecofashion

Gemma-Dress-Long-Cardigan-sustainable-fashion-ecofashion
Aventura began their sustainable effort in earnest in 2001. They do not claim to be 100% organic and sustainable, but they are committed to reducing the impact their clothing makes. I applaud that. We as individuals do the best that we can in our lives - but who among us can say we're 100% sustainable in our daily lives right?

It's about the effort and the initiative. And of course, as a fashion lover, about the really cute clothes. The Gemma dress that I'm wearing is soft, and really flattering for any sized woman. It has a slight a-line cut, and fun detailing on the bodice. I love that it's one of those timeless pieces, that a 15 year old girl could wear, as well as a chic 45 year old.  Timeless.

Gemma-Dress-Long-Cardigan-sustainable-fashion-ecofashion

Gemma-Dress-Long-Cardigan-sustainable-fashion-ecofashion

Gemma-Dress-Long-Cardigan-sustainable-fashion-ecofashion
Gemma Dress - c/o Aventura  //  Coat - TnA  //  Sweater - Zara  //  Socks - Free People  //  Boots - Call it Spring  //  Arrow Necklace & Earrings - Threadsence  //  Double string necklace - Reitmans

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